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Be Prepared to Respond to a Digital Reputation Crisis

Be Prepared to Respond to a Digital Reputation Crisis

Be Prepared to Respond to a Digital Reputation Crisis

Just as your personal reputation can have a profound impact on your quality of life, your business’ reputation is the key to your venture’s ultimate success or failure. Business reputations can be particularly fragile. Negative content — true or not — circulating on the Internet can cause irrevocable damage to your brand’s image and reputation and can often trigger additional digital chatter.

This is especially true in the digital world, where customer expectations are high, and transparency is paramount. Ignoring the strong public opinions expressed on digital forums can be extremely detrimental. Companies have no choice but to pay appropriate attention to the constant chatter on social media but must also learn the art of communicating effectively on digital platforms. Businesses need to respond to problems that arise using a language that perfectly aligns with their brand and their customers’ expectations.


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How Businesses Can Build, Monitor, and Repair Their Online Reputation

How Businesses Can Build, Monitor, and Repair Their Online Reputation

How Businesses Can Build, Monitor, and Repair Their Online Reputation

The online reputation of your business is important for finding new clients and keeping your existing ones. Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. However, even if you do nothing wrong, your reputation can suffer from a multitude of negative content issues published by third parties.

This guide will help you to build and monitor a stellar online reputation, as well as a method to repair a damaged one


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When to use Big Data and when not to: it should be guided by thoughtful human expertise

When to use Big Data and when not to: it should be guided by thoughtful human expertise

When to use Big Data and when not to: it should be guided by thoughtful human expertise

BIG DATA has been on the tip of everyone’s tongue for the past several years now, and for good reason. As digital devices and touchpoints proliferate, so too does the amount of data we each create. This information can be used to help us better understand clients and customers, make more effective decisions, and improve our business operations – but only if we can make sense of it all.

By choosing the right Big Data sources and applications, we can put our organisations at a competitive advantage. But to do that, we need to understand Big Data’s definition, capabilities, and implications.


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Why People Drive Artificial Intelligence Today and Tomorrow

Why People Drive Artificial Intelligence Today and Tomorrow

Why People Drive Artificial Intelligence Today and Tomorrow

Like it or not, artificial intelligence (AI) is already part of our daily lives. From the smartphones in our pockets to the Alexa virtual assistants on our kitchen counters, AI and its applications are accepted norms today.

While we appreciate that AI can automate repetitive workplace tasks or even drive a car, the reality is that its implications are much further reaching.


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Negative Press is Inevitable for Modern CEOs

Negative Press is Inevitable for Modern CEOs

Negative Press is Inevitable for Modern CEOs

No publicity is bad publicity, and it is true more than ever nowadays if you know how to maintain your online reputation. Gone were the days when CEOs were not expected to say anything on any matter unless it was related directly to their business. Nowadays, CEOs are expected to come out of the plastic world of PR and be authentic about what they feel on certain matters. They need to be raw and real; artificiality belongs to the bygone days. CEOs are now expected to speak up and often, it leads them to less than favorable situations and subjects them to negative reviews.

However, how the public perceives you depends largely on what they find on the internet about you. Your company may be tanking, but people will still trust you if you have a positive image online. Maintain your reputation is an art and our CEO, Sameer Somal talks about it in detail. He gives examples and explains in brief how Google results can be manipulated and used in order to show people the favorable results about you.


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Online Reputation Management: A Guide for Social Media Marketers

Online Reputation Management: A Guide for Social Media Marketers

Online Reputation Management: A Guide for Social Media Marketers

Social Media is revolutionizing the way we do business. It is transforming the way our reputations are perceived. Our CEO, Sameer Somal, understands the revolutionary power of technology and shares his insights about Online Reputation Management (ORM) and its implications.

There are many ways of making yourself visible on the internet, but that is simply not enough. To actually attract customers, what is most important is an impeccable reputation and positive ratings. The results that an effective ORM campaign can have on one’s business is beyond imagination. It can do wonders for your business or the opposite when not paid attention to. Sameer Somal shares tips on productively using four foundational digital marketing channels – Paid Media, Earned Media, Social Media, and Owned Properties. He then ventured onto discussing how we can use these digital mediums to enhance a business’ reputation and expand reach.
It is important to be aware of your current situation, to brainstorm plans, to select a plan and act on it.


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The New Networking: 8 Strategies for Building Real Relationships

The New Networking: 8 Strategies for Building Real Relationships

The New Networking: 8 Strategies for Building Real Relationships

Building relationships with leaders and potential business partners can be a difficult and often tedious task. Some people make it look effortless whereas others try hard. Building real relationships is an art which can take years to master. It requires you to be patient and perseverant. However, it is not really as difficult as it sounds. It is a process which is time-consuming but worth every minute you spend on it. Building and cultivating relationships is not only important for your business but it is also a way of building your own personal network with people of high mental capacities.
In this article, Blue Ocean Global Technology CEO, Sameer Somal shares his insights on how to build a real relationship and first impressions that leave a lasting impact on everyone you meet. He believes in the power of follow-up, social media, handwritten notes, listening and being present. He is a firm believer of quality over quantity and makes a point that distributing business cards is of far less significance than building few but long-lasting relationships. He shares various tips to make ourselves memorable and likeable. His strategies are simple yet truly effective to build long term friendships.


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