Your Online Reputation will Break Or Make Your Business

Your Online Reputation will Break Or Make Your Business
Reputation matters. Most people will conduct an online search on your business and decide if they are going to do business with you, based on what they find. Your business may have a great site and a huge social media following, but if your online reputation is less than stellar, it is costing you customers.
Reputation matters. You’ve always known this to be true. Remember back in high school, when you first started thinking about your reputation and it certainly mattered then…now imagine if your friends, and even worse, if your enemies could have posted comments about you? Yikes! In the face of the digital revolution, managing your personal and professional reputation is no longer optional – your digital presence directly correlates to your opportunity set. Lousy comments and reviews can be devastating, just as the class big-mouth or bully was in high school, except now, the mean or dishonest people have the internet, with virtual megaphones to shout from.

Sameer Somal
Entrepreneur, Expert Witness & Abraham Lincoln Historian
Sameer Somal is the co-founder of Legal Experts AI and a dedicated student of Lincolnian leadership. He frequently writes and speaks on corporate reputation, ethical advocacy, and digital risk management.
View all articlesRelated Articles
Expand your understanding of ethical leadership, legacy, and digital reputation.
December 03, 2021Inclusive Leadership: Seven Keys to a 21st-Century Skill
The long-time US civil rights activist the Reverend Jesse Jackson is often quoted on the subject of inclusion and these ...
Read article
February 16, 2022Online Reputation Management, and Why It Is Important
Building an image used to mostly depend on word-of-mouth. That limited your brand’s exposure to a small group of people....
Read article
February 13, 2025Abraham Lincoln: A Model for Ethical Leadership
Abraham Lincoln had two careers; one as a lawyer and one as a politician—professions known for severe moral and ethical ...
Read article