Aiming For A Digital Transformation? Don’t Forget Your Online Reputation

Aiming For A Digital Transformation? Don’t Forget Your Online Reputation

Before Covid-19 swept over the globe, the term “digital transformation” was a sigh-inducing buzzword — a phrase that all-too-vaguely implied that a business was forward-thinking enough to embrace technology and evolve their operations, products, and services to better appeal to modern needs. There was no particular urgency or real meaning attached to the term even a few months ago. But now, needless to say, the situation has changed.

As business writer Joel Anderson recently explained for Yahoo! News , “[This is] one of those epoch-shifting moments when people are forced to take note of a process they might not have questioned before, only to realize it has to change.”