Reputation matters. Most people will conduct an online search on your business and decide if they are going to do business with you, based on what they find. Your business may have a great site and a huge social media following, but if your online reputation is less than stellar, it is costing you customers.
Reputation matters. You’ve always known this to be true. Remember back in high school, when you first started thinking about your reputation and it certainly mattered then…now imagine if your friends, and even worse, if your enemies could have posted comments about you? Yikes! In the face of the digital revolution, managing your personal and professional reputation is no longer optional – your digital presence directly correlates to your opportunity set. Lousy comments and reviews can be devastating, just as the class big-mouth or bully was in high school, except now, the mean or dishonest people have the internet, with virtual megaphones to shout from.
