Currently, almost every business on Earth is ruminating on how to withstand the ongoing development of the COVID-19 crisis and, at the same time, remain relevant as the situation continues to unfold. Obviously, companies that wish to stand out must integrate the technological and digital tools necessary to remain in business and serve their customers. However, to truly lead during this crisis, each company must undertake the great and constant changes integral to a full digital transformation.
Until the past decade or so, companies often seemed to consider “going digital” a kind of an afterthought and not worth their full attention or any significant resources. Typical investments in the process rarely went beyond asking someone in IT to set up a basic website or an intern to handle all the firm’s social media. Many businesses rebuffed any real effort toward digital transformation. They could not have predicted the swift shift in demand and interest that has been witnessed in the past few years.
