“When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.”

-George Westerman, MIT Sloan Initiative on the Digital Economy

Digital Transformation is Business Transformation

In the face of accelerating and pervasive change, the COVID-19 crisis reinvigorates our need for impactful Digital Transformation. Our new affinity for Zoom meetings and starting a Slack channel were reactive measures that helped us adapt to the millions of people now unexpectedly working from home. Thriving in the face of this historic change is forever linked to how we proactively address Digital Transformation.

While most companies were caught off-guard, those that invested in their digital architecture are more resilient and even thriving. Realigning an organization to meet the challenges of our ever-evolving global environment requires a cultural shift in mindset—it’s hard work, but it’s worth it. It should include a practical study and experimentation of Digital Reputation, Artificial Intelligence (AI), Blockchain, Cloud, Hyper Automation, Machine Learning and Big Data.

Digital Transformation provides a path for how businesses achieve consistent results when harnessing the power of digital technologies. The opportunity to reinvent core services and create optimal solutions that address future customer needs is a precious one.

When these decisions are siloed within a department or concentrated to a few select executives, organizations often struggle to achieve sustainable progress and meaningful change. That’s because digital transformation is really about transforming your entire business. Doing that successfully and integrating digital-driven change requires organizations to ensure core values align with their mission and vision; identify opportunities for improvement; fail forward fast when solving inevitable challenges. These challenges all have one thing in common—they require an entrepreneurial mindset dedicated to evaluating and reimagining every aspect of your organization.

To accelerate progress, leaders must proactively reengineer their processes, prototype new ideas, and embrace new tools that offer efficiencies. Digital Transformation requires dedicated leadership and resources that often contrast with a business as usual approach. The top priority for successful executives of the next decade must be doing whatever it takes to keep a business moving—and that means fully embracing the opportunity of digital transformation.

Learning Objectives:

Because Digital Transformation is an expansive subject, learning objectives for this presentation are tailored to the audience demographics, and may include:

  • Review the core pillars of digital transformation:
    • Shift your cultural mindset to embrace change.
    • Enhance existing processes by leveraging technology.
    • Engage customers and prospects in a totally new way.
  • Enhance understanding of digital transformation trends within marketing, blockchain, big data, AI, and reputation.
  • Highlight strategies for accessing ecosystems and leveraging their creative resources then developing a robust digital architecture.
  • Discuss real-life case studies to explore common misconceptions and realities of successful digital transformation.