As a discipline, reputation management is still nascent in the Asia Pacific region. Caught up in the rallying cry to go digital, many brands are eager to appear in search results, but they are comparatively less focused on the realities of what exactly consumers see.
To the extent that some brands in the region do practice reputation management, most relegate it to a single person or department, such as customer service, digital marketing, or human resources. While engaging in any form of reputation management is a good start, it should not be compartmentalized into a specific box on the organizational chart.
