Every day people are empowered with unfiltered information and global communication access from a device that fits comfortably in our pocket. It took the Internet 12 years to gather its first billion users, and a third of that time to reach three billion. By 2025, digital computing and communication technology will connect eight billion people to one online community. Never before in history have consumers had so much influence and power at their fingertips; businesses large and small must learn how to adapt and embrace such change. Kodak and Blockbuster exemplify how quickly the average lifespan of a company listed in the S&P 500 significantly decreased from 67 years in the 1920’s to 15 years today.

Social media is a transformational platform for cultivating trust, increasing engagement, and expanding reach across both demographic and geographic boundaries. Social media is not about selling, it’s about developing connections and communicating effectively. Great content drives engagement and marketing.